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Nutella-maker Ferrero to gobble up cereal giant Kellogg for $3.1 billion
The Italian candy company Ferrero plans to buy the American cereal maker Kellogg for $3.1 billion, the companies announced Thursday. The deal would unite the makers of household brands including Nutella and Frosted Flakes. American cereal giant Kellogg and Italian candy giant Ferrero have struck a sweet deal worth $3.1 billion.
Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner ...
The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" ...
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Kellogg sold to Italian candy company: How leaders are responding in the ‘Cereal City’WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for ...
Ferrero acquires Kellogg's cereal business for $3.1 billion, combining Nutella with Frosted Flakes in a major food industry consolidation deal.
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