The Kellogg's logo is well-known across much of the Western world. Many kids grew up poring over its every stroke and curve during breakfast (OK, maybe that was just me). Now those lines have ...

Meanwhile, legacy brands like Kellogg’s prove that when done right, a well-crafted typeface can be just as powerful—if not ...

Schools may decide the best way to represent themselves by choosing which word takes prominence in the primary zone of the lockup. Additional information may be placed above or below, depending on ...