But, when Lee went in to pick up the food, he was immediately met with special treatment, which he refused. Later, the restaurant mocked Lee in a now-deleted video pretending to not know who he was.

Call it the "Keith Lee effect": After a trip to the GTA — restaurants have the famous food critic to thank for a boom in business. Patrick Swadden has the details.

Lee even highlights No. 1 Jerk, where he alleged he was served by a "hungover" staff member, who have since introduced a "Keith Lee Hour Hangover Special," in honour of the now-infamous review.