A tiny replica of an ancient Egyptian sarcophagus and a plastic cat squatting on sushi: just two of the weird-and-wonderful capsule toys that have become a multi-million-dollar craze in cute-obsessed ...

Tokyo A TINY replica of an ancient Egyptian sarcophagus and a plastic cat squatting on sushi: just two of the weird-and-wonderful capsule toys that have become a multi-million-dollar craze in ...

When Bandai began making capsule toys exactly 40 years ago in 1977, the majority of them were cheap, sold mostly at 20 yen, and were of poor quality, general manager Toshikazu Saita said.

When Bandai began making capsule toys exactly 40 years ago in 1977, the majority of them were cheap, sold mostly at 20 yen, and were of poor quality, general manager Toshikazu Saita said.

When Bandai began making capsule toys exactly 40 years ago in 1977, the majority of them were cheap, sold mostly at 20 yen, and were of poor quality, general manager Toshikazu Saita said.

A tiny replica of an ancient Egyptian sarcophagus and a plastic cat squatting on sushi: just two of the weird-and-wonderful capsule toys that have become a multi-million-dollar craze in cute-obsessed ...

[TOKYO] A tiny replica of an ancient Egyptian sarcophagus and a plastic cat squatting on sushi: just two of the weird-and-wonderfulcapsule toys that have become a multi-million-dollar craze in ...

The industry is now worth an estimated ¥30 billion (US$265 million), with the fastidious attention to detail in the toys appealing to the Japanese sense of precision along with a well-documented love ...

When Bandai began making capsule toys exactly 40 years ago in 1977, the majority of them were cheap, sold mostly at 20 yen, and were of poor quality, general manager Toshikazu Saita said.

It fitted with the times.” Kitan Club, which makes various kinds of capsule toys, saw its sales grow from 800 million yen to 1.2 billion yen after the launch of the Fuchico series.

When Bandai began making capsule toys exactly 40 years ago in 1977, the majority of them were cheap, sold mostly at 20 yen, and were of poor quality, general manager Toshikazu Saita said.

When Bandai began making capsule toys exactly 40 years ago in 1977, the majority of them were cheap, sold mostly at 20 yen, and were of poor quality, general manager Toshikazu Saita said.