Kabuso was identified as the Doge dog in 2013 in an article by Verge in which owner Sato said she was “taken aback” to see her dog's face online in places other than on her blog.

The dog's image was transposed onto a gold coin as the emblem for dogecoin in 2013, according to the Journal. Kabuso's image was soon being shared by traders, celebrities and even members of Congress.