After reviewing the case, the ARB ruled that the advertisement was not misleading, as KFC has consistently marketed its "dunked wings" in this manner, and the product images allow consumers to ...

In Thailand, the brand’s collaboration with Buldak’s hot sauce—a campaign by Publicis Thailand and Bananas—sees its wings coated in a fiery red sauce. To launch the KFC Buldak Dunked Wingz, it roped ...

T he Advertising Regulatory Board (ARB) has dismissed a consumer complaint against KFC regarding its advertisement of "10 Dunked Wings." The complainant argued that KFC’s use of "wings" was ...