with stars like Justin Bieber, Snoop Dogg, Madonna and Paris Hilton all buying NFTs from the then-hot Bored Ape Yacht Club collection. Then, predictably, the NFT bubble burst in fantastic fashion.

And the likes of Justin Bieber and Madonna are grappling with litigation ... Joking aside, the still-unfolding NFT fallout is important amid the industry’s ongoing superfan-monetization expansion.

The news comes as the floor price for the popular NFT collection once touted by celebrities like Justin Bieber and Paris Hilton sinks to lows not seen since it was released in 2021. The floor ...