Serena Williams during Juicy Couture Swimwear Launch at Private Residence in Los Angeles, California, United States. (Photo by Donato Sardella/WireImage for Juicy Couture) Keri Hilson arrives at the ...

Following the success of its women's accessories and men’s wear lines, upscale casual apparel maker Juicy Couture is hoping to create a similar splash with its new swimwear collection.

Identified as a casual luxury brand, Juicy Couture offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry.

Juicy Couture confirmed in a press release that their initial post on social media, teasing the new site, garnered a whopping 55,000 sign-ups. Due to the demand, you can expect the site to expand.

The Kraft Heinz Co. has teamed with clothing label Juicy Couture on a velour tracksuit design that aims to highlight the food maker’s Kraft Real Mayo. Yes, this is real.