It came to this finding after surveying nearly 850 adult consumers on their ideal orange juice packaging, with the average coming out to a 12-ounce bottle priced at $1.10, packaged in glass ...

If this story rings a bell, you’ve got an excellent memory: In 2009, Tropicana replaced its familiar logo, an orange with a straw poking out, with a minimalist design featuring a glass of orange ...

Food & Drink Tropicana fans melt down over new bottle design: ‘No longer meaningful’ By Brooke Steinberg Published Nov. 20, 2024, 9:15 a.m. ET ...

Addressing the new juice bottle designs, the spokesperson said that the change was introduced “so it's easier to pour and store as well as upgrading to a more streamlined and sustainable cap ...

The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.

advertisement 11-18-2024 DESIGN Tropicana orange juice fans revolt against smaller bottles as shrinkflation spreads Consumers aren’t happy about the container’s new look that gives less.

In early 2009, the juice brand switched its packaging from displaying an orange with a straw in it to an image of a tall glass of juice. Customers panned the change, complaining the bottles looked ...

The fresh new Tropicana bottle has customers questioning their loyalty. Customers are frustrated as Tropicana orange juice has replaced its iconic clear, circular plastic bottle with a thin neck ...

Tropicana is squeezing out a response to the backlash following the redesign of the bottle. The carafe shape and crown cap of the orange juice bottle that has become synonymous with the brand was ...