A cold plunge "increases your blood circulation, it pumps up your heart rate [and] you have a change in a lot of circulating hormones within the body," Holash said.

While cold therapy may be ever-growing in popularity right now — global sales of cold plunge pools are expected to exceed $550 million US by 2031 — the practice has been around for ages.

Communal experience and the feeling of overcoming adversity means devotees can't (and won't) stop raving about the ice bath boom.

4:17 Cold plunge: Why dunking yourself in icy water can benefit your health The Curator independently decides what topics and products we feature. When you purchase an item through our links, we ...

Join us for the Record Breaker Cold Plunge! 100% of all proceeds go towards Jack.org! Come join Jack.org, Unbounded, Othership, City Shred, Coldture, & Su… ...

A year ago, my roommates and I created a tradition of early morning cold plunges whenever we were near a place to swim outside New York City. While each plunge was met with some initial ...