UK – The John Lewis Christmas ad for 2024 has received the highest effectiveness ... family and gifts are among the strongest associations viewers have with the ad.” The Market Research Society (MRS) ...

In 2019, John Lewis changed its approach to its Christmas campaign and briefed ... buying several to double-check any similarities. That research was kept away from the team working on the ad.

Hanley noted that, in line with the core message that Christmas traditions move on, the family depicted in the ad is a single-parent household. She says that John Lewis’ research has found that ...

John Lewis has sleighed the competition with its Christmas advert this year. Data from adtech firm Quantcast shows The Gifting Hour helped increase John Lewis’ UK addressable audience by 32 per cent ...

“Snapper: The Perfect Tree” is among the top four most effective John Lewis Christmas ads ever. That’s according to new research from creative effectiveness platform DAIVID, which has released a ...

How could one of the UK's most loved brands create a magical Christmas ad that met high public expectations ... The solution was a tight collaboration between John Lewis' Research & Insight team and ...

Research has shown that human brains are ... She uses the example of 'Excitable Edgar', the John Lewis Christmas advert from 2019 that tells the story of a dragon that cannot control the flames ...

John Lewis’s new Christmas campaign, which launches today ... While our customers love classic Christmas traditions, such as decorating the tree and sharing gifts, our research has discovered many ...

Market research experts say brands were being ... retailers want to speak to that audience and represent that." John Lewis's Christmas advert follows a man as he tries to learn to skateboard ...

Has Christmas really even started until the John Lewis Christmas ad is out? Well, good news festive fans, because it’s here, and it will make you so excited for a classic family Christmas ...