From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

Matcha mania is sweeping the world. The bright green Japanese tea can be found in everything from Starbucks' lattes in the UK to Krispy Kreme doughnuts in Singapore. The global matcha craze is ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.

Their data showed that the number of tea farmers in Japan dropped from 53,000 in just 20 years between 2000 and 2020. Experts say that the “production can be strained” by the sudden demand.

ITO EN means “in the garden of Ito,” a surname originating in Japan’s most significant tea-producing region, Shizuoka Prefecture. Founded in 1966 by brothers Hachiro and Masanori Honjo, the ...