Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze ...

The global matcha craze is being driven by social media, with influencers sharing brewing tips, reviews and recipes. The ...

Dubai: In Japan, tea ceremony schools have tea masters who teach the ‘art of tea’. This four-hour long ritual is based on philosophical principles, where matcha tea is prepared, served and ...

Matcha came much later, in 16th century Kyoto – part of the tea ceremony tradition developed by tea master Sen no Rikyu.

What is a matcha ceremony? A matcha ceremony is a Japanese ritual that involves preparing and serving matcha green tea. It's also known as chanoyu, which means "hot water for tea".

The international public’s sudden taste for matcha has increased demand by so much that the global market is expected to ...

The matcha craze has taken the world by storm. Whether as latte, ice cream or chocolate, the Japanese green tea has been ...