A controversial new Japanese government campaign is urging young people to drink more alcohol to boost the economy. It comes as young Japanese people are turning away from drinking. The government ...

In the summer of 2022, Japan launched a business contest to get young people to drink more booze, combatting a declining alcohol industry. The Sake Viva! contest is organized by Japan’s ...

The contest includes promotional ideas for all types of Japanese alcohol, with applications open ... agency to encourage young people to drink, and it appeared the campaign had not considered ...

Japan is home to a variety of whiskies and people who love them, and there are several distinctive cocktails made with Japanese whisky that you shouldn't miss.

Gerrard Kaonga is a Newsweek U.S. News Reporter and is based in London, U.K. His focus is reporting on U.S. news, politics, world news, local news and viral videos. Gerrard joined Newsweek in 2021 ...

Japan's alcohol consumption has been in a downward ... about why a government that has previously encouraged people to drink responsibly or abstain is now asking for help in getting young people ...

Recent studies reveal that Japan's younger population drinks significantly less alcohol than their parents' generation, a trend that has been amplified since the COVID-19 pandemic. This shift is ...

Sounds great, right? Although not every drink is eligible for such a system. The most common types of alcohol used for bottle keep are whiskey, brandy, and shochu (a Japanese distilled spirit). Wine, ...

Cocktail Queries is a Paste series that examines and answers basic, common questions that drinkers may have about mixed ... and Japanese bartending in general, and the reality of this drink ...

Arkansas’ first and only sake brewery, Origami Sake, is expanding its reach even for those who don’t drink alcohol. Sake is a Japanese alcoholic drink made from fermented rice, but in this ...