Rather, he said, the commercial was designed to help Jaguar “move away from traditional ... As I point out in my book “Go Woke Go Broke; The Inside Story of the Radicalization of Corporate ...

Jaguar is back in hot water after its new EV design release on Monday. Images of the new Jaguar Type 00 concept car circulated across the internet as the British car company continued to face ...

to this” “Go woke, you know the rest,” wrote podcaster Jay Anderson on X, while journalist Jordan Schachtel wrote, “Go DEI go absolutely broke. This is a mockery of the Jaguar brand.” ...

go broke' narrative? JLR's decision to ditch its 'woke' ad agency is a bold bid to salvage Jaguar's legacy. The sales collapse, from 61,661 to 33,320 cars in two years, proves that alienating core ...

Jaguar, in its infinite wisdom ... this agenda are getting a backlash from customers who tell them: “Go woke, go broke”. Bud Light, once America’s top-selling beer, saw shares in its ...

Never has the term “go woke, go broke” been so apt. The jaguar logo has been replaced by a rather less alluring logo consisting of a J and an RCredit: PA Regular drinkers boycotted the beer ...

At the moment Jaguar are urging us to “trust and reserve ... of trashing 90 years of history with many warning “go woke, go broke”. Last week that coverage sat alongside obituaries of ...

This caused some commenters to wonder if the Jaguar of old had gone “woke.” Poll: Do Your Love Or Hate Jaguar’s New Look? But now that the dust has settled, and with the conversation finally ...

Although the sales figures almost entirely cover the period before the rebrand, Nigel Farage, leader of Reform UK who was critical of Jaguar's move, gloated: 'Go woke, go broke.' The dramatic ...