JC Penney unveiled a new corporate logo this morning—giving the store its third in as many years. The new branding evokes the American flag but jettisons everything else that was familiar about ...

The article also notes that this all-lowercase "jcpenney" logo likewise appears ... brand dropped every time J.C. Penney switched to a new logo. The "new" logo is a lot closer to the old, pre ...

I cover major developments in the retail industry. JCPenney unveiled a new lifestyle store in Hurst, Texas on November 1. This store is brand-redefining and reflects the new management’s ...

Oscar viewers will get a glimpse of jcpenney's new look on Sunday when the chain unveils a redesigned logo, tag line and fashion focus in several commercial spots during the awards ceremony.

According to E-Poll Market Research, each new redesign of the logo since 2010 makes consumers become less and less aware of the brand. JCPenney hasn't formally announced a logo change and didn't ...

PLANO, Texas – JC Penney unveiled a new logo this week, with the public debut to take place when the company launches its spring marketing campaign as the exclusive retail sponsor of the Academy ...

PLANO, Texas – Two key JCPenney executives are taking on larger roles now that the retailer has merged with SPARC Group to form a new organization called Catalyst Brands. Catalyst Brands launches with ...

It will be based in Plano, Texas, and led by Marc Rosen, former head of JCPenney. This new path comes after several attempts by JCPenney to reinvent itself over the past decades. While once seen ...