From April, the super premium herbal liqueur will be available in store in a new matt black, rivetted box with shiny embossed ...

The new Travellers’ Edition packaging showcases Jägermeister Manifest’s super premium position,” says Mast Jägermeister Vice President Global Travel Retail Tobias Witte.

Mother Design has led the identity refresh for Jägermeister, the 90-year-old German herbal liqueur with a “hard-to-break bottle” and “an impossible-to-crack secret recipe” which probably featured in ...