Instagram launched Reels a few years ago, its own short-form video platform to compete with TikTok. Users can watch reels on Instagram's Reels tab, Explore page, and in their own feeds.

Instagram now appears to be taking the same tack, likely also seeing it as a way to ensure people see Reels on other social media networks. It's not going out of its way to accommodate videos from ...

Instagram will begin testing this new payment model for reels with a "small group" of US-based creators and advertisers, as part of expanding Ads on Reels to the platform.

On Tuesday, the company’s head Adam Mosseri said on his Instagram broadcast channel that U.S.-based users will be able to download Reels to their camera roll.

Instagram launched Blend, a feature for sharing Reels with friends. Users can create private feeds of recommended Reels in DMs. This allows collaborative content discovery and deeper connections.