Instagram will begin testing this new payment model for reels with a "small group" of US-based creators and advertisers, as part of expanding Ads on Reels to the platform. Instagram's test will ...

Instagram may be taking on TikTok with a new app. The social media platform’s head Adam Mosseri told staff this week that they are considering the launch of a separate app for Reels, its short ...

Instagram is rolling out a new feature that will show your liked Reels to mutuals in a dedicated tab. It takes away the intimacy and safe haven of likes.

Instagram has just debuted two new features for Reels ahead of the imminent TikTok ban in the US. Here’s what’s new. Skip to main content.