At a Toronto magazine shop, avid crafters and first-timers are putting their phones away and finding a new creative outlet ...

Aestheticism is an online trend — dark academia, grunge, and cottagecore are all names of popular online aesthetics, and they each come with thematic visuals. For example, the cottagecore aesthetic ...

On Monday, Instagram announced Layout, a new app that allows users to quickly create collages and edit photos, which can then be shared to any social platform. Instagram is no stranger to collage ...

As the ideal Instagram look shifts, brands are, as ever, eagerly trying to catch the next wave. “For brands to seem cutting edge, they can’t paint a wall and say that’s what they’re doing ...

The first step to creating an eye-catching Instagram aesthetic is to determine your brand personality. Brand personality is a set of human characteristics that represent your brand.