was to bring the design more in line with the aesthetics of the app's users. "The Instagram logo and design was beginning to feel, well… not reflective of the community, and frankly we thought ...

In the recent past, Instagram users had grown so accustomed ... But Hadid isn’t the only A-lister adopting these imperfect aesthetics that hearken back to the carefree ghosts of internet past.

In this article, I’ll share five tips to create a branded Instagram aesthetic in 2025 and beyond. Let’s begin. Start with your brand identity. Everything starts with you—your brand ...