On Instagram, videos get 21.2% more engagement than images. Videos allow creators a more expansive way to communicate their message and increase results, whether for brand awareness, sales or leads.

1. Think mobile-first Craft mobile-first Instagram video ads to seamlessly integrate with the mobile experience. Traditional ads retrofitted for mobile won’t cut it.

Apart from manually tweaking Instagram's ad preferences to suit your personal preferences better, you can also be more conscientious about the things you look up, comment on, and tap the heart ...

Instagram has introduced “Ad Breaks,” unskippable ads that interrupt users’ browsing sessions. The feature appears to be in a testing phase, but negative feedback is already widespread on ...

Quebecor has sometimes bought ads on Instagram and Facebook. For example, the Facebook ads library linked to Quebecor's TVA Nouvelles showed the brand had bought ads showcasing its 2022 election ...