Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with ...

When I started my advertising and PR agency over 22 years ago, it took weeks of planning to write clients’ ads, design show-stopping pieces and then manage all of the production for an ...

On Instagram, videos get 21.2% more engagement than images. Videos allow creators a more expansive way to communicate their message and increase results, whether for brand awareness, sales or leads.

Just like regular ads, 3D ads appear in users’ Facebook and Instagram feeds displaying interactive 3D models that users can tap and interact with – moving the product around to view all angles.

Boosted by more e-commerce and video ads, Instagram’s ad revenue will reach more than $26 billion in the U.S., up 40% from 2020.

Instagram has introduced “Ad Breaks,” unskippable ads that interrupt users’ browsing sessions. The feature appears to be in a testing phase, but negative feedback is already widespread on ...