Critics like her say the very term "gold digger" reeks of misogyny. "It's a label that's used, all too often, on women," Ms Xu says. "Sexist jokes and derogatory terms like these have found their ...

And yet, in the game all the "gold diggers" are women. From a fresh-faced online influencer to a go-getting entrepreneur they are all shown scheming to get the men to lavish money and gifts on them.