Attribute it to a pendulum swing. "Indie-sleaze makeup is a nice break away from the perfectly-curated makeup looks that have taken over for most of the year," Williamson says.

According to data from Dash Hudson, indie makeup brands are outpacing the total beauty industry in terms of engagement rate and follower growth on TikTok, averaging 4.4 percent by engagement and ...

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YouTube Content Creator, Cordelia Frost, joined Gayle Guyardo, the host of the nationally syndicated health and wellness show, Bloom, to share more about makeup trends. You can watch Bloom in the ...

Winner of numerous beauty awards and a favorite of celebrity makeup artists from NYC to LA, INIKA Organic Long Lash Vegan Mascara is a beautiful, luxurious formula that uses 100 percent plant ...

A.P.D.G.’s pigments start at $18 for .33 oz, $24 for 1 oz, and $34 for 2 oz. (For reference, a regular bottle of Makeup For Ever HD Foundation is about 1 oz.) Not sure of your shade?