That's why I was so shocked to find out that Impossible Foods, which aims to replace beef with its own vegetarian beef option, is selling less than a pound of its ground "meat" - 12 ounces - for $9.

Impossible meat tastes like beef and cooks like beef while being plant-based. They achieved this with significant R&D and a few special patents. But if you don’t want to pay Impossible prices ...

TUCSON, Ariz.— The Center for Biological Diversity today released a statement of support for plant-based meats, including the Impossible and Beyond burgers. “Meat production is driving the extinction ...

Plant-based "meat" is poised to become a $140 billion industry, with Impossible Foods and Beyond Meat leading the way. With commitments from major chains like Burger King, which is set to roll out ...