A meme generator (or image macro generator, if you want to be specific) is supposed to give you one thing: a way to write clever text, usually in all-caps Impact font, on top of a picture.

And while virtually all memes use the Impact font, Meme Generator has multiple typefaces to choose from just in case. Also, unlike some sites and apps, Meme Generator will not tackily watermark ...

That meme typeface is called Impact (technically, a “font” is a specific version of a typeface, like when it’s italicized or in bold). Though Impact feels like the quintessential internet ...

In those kludgy 1990s days, Microsoft only included a relative handful of typefaces, and Impact was “the big, bold font people had, by default, in their Windows computers,” says Rotolo.