Taylor Swift's jewelry at the AFC Championship game. Rob Carr/Getty Images Less than 24 hours after the game, Wove's website traffic had increased by 2,260%, and sales went up by 477%, Kendle said.

It's very 'Reputation'-coded. $4,290 at Farfetch. Swift accessorized her little black birthday dress with diamond drop earrings by DeBeers—valued at $36,000, according to the jeweler's website.

Mary Jo Bayliss didn't know much about Taylor Swift when she began planning her latest public art project. But the social practice artist found one element of the singer-songwriter's fandom quite ...