Swiss farmers have used an image of the fruit in their logo for decades. The tech company is now suing them. Andrew Paul Jun 20, 2023 12:30 PM EDT ...

Now according to Wired, Apple is continuing a six-year fight against Fruit Union Suisse, an association that has been promoting the interests of Swiss fruit growers for over 100 years.

It seems that Apple really wants people to think of the Cupertino company whenever they see an image of the fruit - and not just one with the iconic bitemark. The tech giant is trying to trademark ...