Apple’s quest to own the IP rights to something as universally generic as an actual piece of fruit speaks volumes to the company's sense of self-importance, and the assumption that because it ...

Apple is trying to trademark a very simple image of an apple Swiss farmers have used an image of the fruit in their logo for decades. The tech company is now suing them.

Fruit Union Suisse says Apple is not just contesting its trademark apple logo, ... Apple wants to control every image of an apple, says Swiss fruit firm. William Gallagher | Jun 19, 2023.

NPR's Mary Louise Kelly talks with reporter Gabriela Galindo about the tech company Apple seeking to trademark the image of apples, the fruit, in Swiss court.

The Fruit Union Suisse is 111 years old. For most of its history, it has had as its symbol a red apple with a white cross—the Swiss national flag superimposed on one of its most common fruits.

Apple is seeking the exclusive image rights of apples in Switzerland, according to a Swiss fruit growers association. Fruit Union Suisse, an 111-year-old organisation that promotes the interests ...