People6y
IHOP Changes Its Name To IHOb To Prove They Are 'Serious' About a New Menu Item
Gigi Hadid Teases That She’s Found a New ‘Best Burger in NY’—and We May Have Figured It Out However, some fans appreciated the marketing change. “I stand with IHOB—late night pancake ...
Mashable6y
We think we figured out what IHOP’s name change means
What else do you flip? Burgers. It's unclear if IHOP will actually permanently change its name to IHOb. Sadly, this is probably a very effective use of viral marketing. However, someone does own ...
Business Insider India6y
We tried IHOP's new burgers, and they were shockingly good
IHOP's rebrand as IHOb - International House of Burgers - left many customers skeptical. Last week, IHOP, the International House of Pancakes, announced it would change its name to IHOb ...
Business Insider India6y
IHOP's burger sales quadrupled after its controversial IHOb name change
IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success ...