The iconic Justin Timberlake “It’s gonna be May” meme, a play on the singer’s pronunciation in the *NSYNC song “It’s Gonna Be Me,” has officially been around for a decade.

Man it’s a hot one. The way in which “Smooth” the song became “Smooth” the meme is evident by the preceding sentence. In its simplest form, the “Smooth” meme is an ironic use of any ...

But the song will always be Igumnov’s, and he is humbled by the truly sweeping global reach a meme can bring in just a matter of weeks online. “I’m songwriter so I make music to order,” he ...