Some 500 of Valero’s Diamond Shamrock and Stop N Go stores in Phoenix AZ, Houston TX, Dallas TX, and San Antonio TX carry the ICEE brand. Drinks will be sold via self-serve frozen beverage machines.

At the same time, Fachner was growing the ICEE company by buying up smaller frozen drink distributors across the U.S. "It's a big deal coming after the founder," Fachner said.