ITC plans to seek better margins from its soaps portfolio by moving up the price ladder with its soap brand Fiama Di Wills. The brand has launched its first ‘Couture Spa Range’ infused with ...

Interactive Avenues – leading digital agency, launched ITC's Fiama Di Wills’ new range of Shower Gels (Jewels) designed by acclaimed fashion designer Masaba Gupta.

ITC, the multi business conglomerate’s leading personal care brand, Fiama Di Wills, has recently launched the Fiama Di Wills Aqua Pulse Shower Gel and Bathing Bar exclusively for men in India ...

Diversified business firm ITC, which sells Fiama Di Wills brand of personal care products, today said it is expanding the brand to men's grooming products segment. English. Hindi; ...

The new crowdsourced video campaign created by Culture Machine focuses on the adventure loving Tata Safari users and is an extension of the earlier ...

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ITC has begun massive marketing of its first products in the bath segment, with its shampoo Fiama Di Wills. Law & Kenneth is the creative agency on this business, with industry sources pegging the ...

As FMCG major ITC Ltd is expanding its product portfolio in the Rs 6,500 crore Indian toilet soaps industry, Godrej Consumer Products and Wipro Consumer Care & Lighting are beefing up their ...

ITC Ltd’s personal care brand Fiama Di Wills Men has launched a Collector’s Edition soap series in association with the Lonely Planet Magazine India. A collector’s edition is typically a ...

Deepika Padukone has been roped in by ITC to promote Fiama Di Wills soap brand, and is also seen in a dated commercial of Close-Up which has been revived by rival HUL. MUMBAI: In a queer ...

New Delhi, September 29, 2012 - Fiama Di Wills, ITC's leading personal care brand is committed to creating innovative products and engaging brand experiences. In line with this brand philosophy ...

Executed by Interactive Avenues, the digital campaign used a 'tweet counter' for the launch of 'Jewel' shower gels, leveraging the Wills India Fashion Week platform ...