switching things up in the modern marketing world is no easy task. Ikea's bold and playful new campaign proves that taking risks and subverting expectations can make a big impact, redefining the ...

A spokesperson says the company is excited to open the store this year but did not announce a date.

Don't miss: IKEA sends late-night naughty 'U up?' DM to insomniacs The campaign, created by McCann Worldgroup Greece, aims to engage in real-time marketing, spark conversation and reinforce Durex ...

Following Trump’s US re-election and the rising tide of the far right around the world, we ask how progressive parties and organisations can mobilise design and storytelling in response ...

IKEA has slid into the DMs of late-night scrollers ... threw bottles up in the air in a bid to get it to stand upright. MARKETING-INTERACTIVE has reached out for more information.

IKEA’s Kirsten Hasler is the latest marketing chief to take to the skies in the atn chopper, presenting partner of B&T’s CMO Power List, joining THE ICONIC’s Jo Robinson. Hasler, who made ...

“We are actively highlighting that IKEA does not deliver through marketplaces. This is a key objective of our marketing campaign, ensuring consumers clearly understand where to shop for ...