this program ultimately hired Charles and Ray Eames to do IBM’s exhibitions and books, architect Errol Saarinen to design buildings, and Paul Rand to design new logo and graphics. “Rand made ...

Everything is Design: The Work of Paul Rand opened ... Corporation c.1962, IBM c.1967 and even the short-lived NeXT Computers c.1986, with Steve Jobs labeling Rand “the greatest living graphic ...

Watson hired Elliot Noyes, a designer and curator for the Museum of Modern Art, to overhaul IBM's design company-wide. One of Noyes' first moves was to hire Paul Rand. Rand's influence at IBM was ...

It could just as easily be a riff about Jobs himself or Apple products: Paul ... good design wither away. Randy Golden, former senior program manager at IBM, worked closely with Rand on ...

This vintage poster collection is a must-see for any graphic design junkie. Everyone knows the Eye, Bee, M poster designed by Paul Rand in 1981–the same legend who drew IBM’s blue stripe logo.

El cartel es de Paul Rand Page with logo from IBM graphic design guide, 1985 Guía de diseño e impresión con cuadrícula tipográfica del logo de IBM, del que Paul Rand hizo varias versiones ...

When Paul Rand ... ABC and IBM and UPS. The extent of his influence is so vast that it may be impossible to assess. But it can be understood by looking at his first book, Thoughts on Design ...

In 1956, IBM had an identity crisis. With the company poised to capitalize on the emerging information-technology boom, its new chief executive, Thomas Watson Jr., found a disconnect between the ...