NEW YORK — Chances are good that you don’t recognize Paul Rand’s name. Chances are far better that you recognize his handiwork. The IBM logo? The ABC logo? Rand created them, as he did ...

Data Processing Center in IBM's headquarters at 590 Madison Avenue, IBM logo and graphic identity designed by Paul Rand (Courtesy of IBM Corporate Archives) IBM pavilion at the New York World's ...

"Before Paul Rand, the copywriter was the lead," says ... when he introduced the slated IBM logo still in use today. Rand had been chewing on the problem for years, and the horizontal stripes ...

he “refashioned the advertising industry in New York City and introduced the concept of branding and logo recognition.” Brochure for IBM carbon paper, designed by Paul Rand. Courtesy of IBM Corporate ...

THE DAILY PIC (#1348): “Everything is Design: The Work of Paul Rand”, at the Museum of the City of New York, shows a true design genius at work. Take his logo for IBM. The 1956, black-and ...

Paul Rand codified his approach in the ... Beirut says “At IBM, Rand not only designed the logo, he designed the packages the replacement ribbon came in, he designed the boxes the main frames ...

El cartel es de Paul Rand Page with logo from IBM graphic design guide, 1985 Guía de diseño e impresión con cuadrícula tipográfica del logo de IBM, del que Paul Rand hizo varias versiones ...

An example illustration compares the proposed Ford logo with international traffic signs of the era. , Paul Rand via paulrand.design The proposal for Rand’s new logo is particularly interesting ...

The glyphs riff on the interplay of “engineered” hard edges and “humanist” curves, which is also found in Paul Rand’s iconic eight-bar logo. Abbink and IBM are working closely with the ...