ADVERTISEMENT Jason Segel and Paul Rudd in 'I Love You Man' For Hamburg—who had written ... I came in and the assistant prop guy was wearing a T-shirt with Paul in silhouette doing the ...

But a new one has taken hold. “I love you, man!” It’s from the current round of Bud Light commercials. You know it: A scraggly guy is sitting on a fishing dock with his father and his brother.

Lest there were any doubt about it beforehand, Paul Rudd unequivocally assumes the mantle of New Millennial Masculine Panic poster boy with “I Love You, Man,” a comedy about a guy who learns ...