These games are as casual as it gets and require no commitment from the user. From a visual standpoint hyper-casual games keep it simple, generally having a stripped down UI, bright colors and simple ...

WeQ Studios' managing director, Sven Lubek, lays out which data markers hyper-casual game developers should be paying the most attention to. Sven Lubek, Fri, 28 Jun 2019 16:29:00 ...

Step by step, casual games continued to grow, and by 2016 a large percentage of smartphone users were playing free-to-play casual games. The advent of hyper casual games and demographic change ...

The popularity of hyper-casual games has been rapidly growing over the past few years and the players of such games have not been hesitating to spend on in-app purchases, according to Christopher ...

Hyper-casual games, which are described as easy-to-play, usually free, and with minimalistic interfaces, continue to take the majority market share of mobile game downloads.

A “hyper-casual” game goes beyond even that, to describe games where an average session only lasts a few minutes, or even a few seconds, such as the 2013 viral hit Flappy Bird.

Hyper-casual games dominate ad media buys with 34% share, making it the highest among sub-categories. This comes from a new Mintegral casual gaming report which also shows that in Q4 2023, activity ...

Founded in December 2018 by Burak Vardal, Deniz Basaran and Mehmet Can Yavuz, Rollic is a hyper-casual publisher and game developer based in Istanbul, Turkey. Eight of Rollic’s games have reached #1 ...