The combination of programmatic technology with digital out-of-home (DOOH) media provides marketers with many opportunities to reach shoppers with tailored and engaging ads that drive results ...

Here, Vistar Media's Marissa Andrade (VP marketing, North America) looks back at 2023's biggest DOOH trends, and predicts what 2024 has in store for the channel.

OOH media owners are making more of their digital inventory available programmatically, and erecting new digital screens or converting traditional analogue displays into digital formats. The future of ...

With DOOH ad spend in Europe tipped to reach €3.57bn in 2024, StackAdapt’s Guide to DOOH Advertising covers what, why and how to get started.

Programmatic DOOH platforms Perhaps the biggest enabler of DOOH growth has been the emergence of programmatic DOOH. Programmatic DOOH uses machine learning and data to automate ad planning, buying, ...

Strategically select DOOH screens at high-traffic areas and points of decision-making, integrating message into a critical part of the purchase process. Such locations, which intercept consumers just ...

Social media’s strong point is engagement and two-way communication, but it is easy to ignore and many digital adverts are simply not seen. Integrating social media campaigns with DOOH boosts ...

Building the future of DOOH The potential of programmatic technology for the out of home (OOH) market has intrigued advertisers for years. Serving ads for sun block when the temperature rises, and ...

Out of home media is not only recovering from the 2020 media disruption, it’s gaining momentum thanks to DOOH growing into a “mainstream” channel within overall digital and video media planning.

ARAGO (formerly the Mediakeys Platform) and Broadsign today (June 12th, 2023) announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform ...