Science says this popular color doesn't actually exist. In fact, it's just your brain playing tricks on you. See if YOUR favorite color has been an illusion all along.

Taiwanese researchers have successfully simulated the human brain’s synaptic learning and memory, demonstrating the ...

Many cultures have the same color words or categories, said Jonathan Flombaum, a cognitive psychologist at Johns Hopkins University in Baltimore. In the first experiment, they asked people to look at ...