Related: How Do You Solve the Discount Conundrum in B2B Sales? Quick: What's 15 Percent of $129? The 4 Easiest Ways to Make More, Yes More, Money in 2016 ...

Focus on fit, not on discounts. If you’re selling a product that can help solve the customer’s pain points and the customer can afford the deal at the stated price, then he or she is willing ...