One way to make an apology more persuasive is to make it more costly. When apologizers are willing to incur a cost in the form of spending money, effort, or time, their apology is better received.

One way to make an apology more persuasive is to make it more costly. When apologisers are willing to incur a cost in the form of spending money, effort, or time, their apology is better received.

There are other ways to make an effort when you apologise though. A word’s length and commonness affect how hard it is to say or write. Longer words require more articulation.