The Apple of the mind's eye: Everyday attention, metamemory, and reconstructive memory for the Apple logo. The Quarterly Journal of Experimental Psychology , 2015; 1 DOI: 10.1080/17470218.2014.1002798 ...

The Apple logo is one of the most-recognized logos in the world—but chances are you’re really, really bad at drawing it. How do we know? Science, of course. In the 1970s, scientists showed ...

Psychologists at the University of California recently presented a group of students with a simple challenge: Draw the Apple logo from memory. Of the 85 who tried, only one got every feature correct.

Could you draw the ubiquitous Apple computer logo from memory? Probably not, as it turns out. In a new study published in the Quarterly Journal of Experimental Psychology, UCLA psychologists found ...

For the study, researchers gave 85 undergraduate students at the University of California, Los Angeles (UCLA) a blank sheet of paper and asked them to draw the Apple logo. Each of the students was ...