Microsoft has garnered a reputation for using tricky tactics to get more people to use its Edge browser and Bing search engine. The company’s latest trick is making Bing look like Google when people ...

Requiring Google users to make an active choice among search engines increases Bing’s market share by only 1.1 percentage points, implying that switching costs play a limited role.

Following years of Google being the dominant player in search, the company is finally seeing some challengers arise in ...