Hot Wheels went fully in the other direction, prominently displaying not just the vehicle itself encased in its plastic bubble, but going whole-hog in using the HWs logo, bright colors ...

It has been topping children's Christmas lists since the 1960s - but fans have only just discovered the 'hidden' image in its logo. Hot Wheels has been selling scale model cars to children and ...

The Cadillac marked Hot Wheels' first high fashion collaboration and one that reflects the evolution of the toy brand and is a reason why so many of its cars maintain that $1 price. Wu leads a ...

an avid Hot Wheels collector and author of Hot Wheels Prototypes which includes the narrative history of the toy. Those prices, combined with promotions at gas stations, were crucial in the early ...