This means more than 50% of Primark’s kids' clothing will now be neck label free, including almost 70% of pyjamas, with an ambition to keep increasing this further.

Primark is making a major change to its kidswear clothing range, aiming to address some of the biggest sensory challenges many children face when it comes to clothing. It's part of an Extra Comfort as ...

Consequently, over 50% of Primark's children's clothing will be free of neck labels, including nearly 70% of pyjamas, with plans to continue expanding this initiative, reports Devon Live.

Primark trading director Ann Marie Cregan said: “We want all kids to feel great in their clothes, so they can focus on what matters – being themselves. This isn’t about creating a new and special ...

Primark customers are delighted with a modification the retailer has implemented to its children's clothing range. In an effort to enhance the inclusivity of its kidswear, the store has introduced ...

Primark is to bring more inclusive and considered features into its kidswear as standard, so more kids feel comfortable and good in their clothes. These changes will be built into core ranges, helping ...