Here’s Jony Ive explaining, in typical fashion, the design decisions which led to the new Helvetica Neue Ultralight font Apple is using on its OS X and iOS 7 banners at WWDC this year. via Reddit ...

The thinner renditions of Helvetica Neue look best on retina displays with tons of pixels, and on a regular computer screen they can be hard to read and just too thin, perhaps why Apple opted for a ...