Hello Kittyhas been known as Japan's cutest mascot for decades, but a new adorable character is threatening the feline's fame ...

Sanrio has collaborated with all kinds of anime franchises over the years, and some remain extremely popular today.

I also noticed that the safety instructions in the pocket featured pastel colors, pixie dust, and a few familiar Sanrio characters. Even the in-flight menu featured Hello Kitty and her pals.

After all, the mascot has their very own urn, and it comes with pastel pink packaging ... boxes on show at ENDEX, but Hello Kitty is drawing buzz for its bright colors. After all, funerals ...

Throughout the pop-up, OPI manicurists provided complimentary themed designs featuring a new collection of custom colors ... for sale in the Hello Kitty-themed cafe. The pastel macarons, cotton ...

So, if you look at all of her 50th line and even her new outfit, it’s all got that iridescent color ... Inside the theme park, Hello Kitty will debut a pastel pink dress as she greets guests ...

Fans of the popular Sanrio mascot Hello Kitty are expected to max out ... which are decorated in pastel colors. Snagging exclusive pieces of Sanrio-themed merch, which ranges from plush blankets ...

If Tokyo conjures images of hyper-colored, maximalist Hello Kitty and pastel neon cafes ... and features soy paper skins in bright colors. One of Masuda’s favorites is a sextet of dipping ...

But something about the start of spring out-cutes every other cute time of the year, thanks to all of those pastel ... color. And, you got it, say no more, and it is all happening: Hello Kitty ...