So, while the "real" addition isn't entirely necessary for Hellmann's products, it's further highlighting the brand's true mayonnaise status to the consumer. Over the years, as it grew from a ...

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Key to the effort is a casino-inspired microsite that encourages consumers to empty out their drawers of leftover ketchup packets in exchange for a coupon that can be used on Hellmann’s products, ...

Mayo Loving Brits Can Now Trade in Unwanted Ketchup Sachets for Delicious Hellmann's Mayo at No1 Currency Exchange Stores across the UK To take a stand against this injustice, Hellmann's is ...

Mayo Loving Brits Can Now Trade in Unwanted Ketchup Sachets for Delicious Hellmann's Mayo at No1 Currency Exchange Stores across the UK To take a stand against this injustice, Hellmann's is launching ...